Let's be honest with ourselves when it comes to the act of hunting and harvesting a wild animal. The instinct to hunt is so deeply encoded into our genetics, that whether or not we realize it, the process of tracking, shooting, and eating meat is second nature. Not long ago, the skills required to be a successful hunter was the difference between survival and starvation. Thousands of generations before us worked to master these skills and through natural selection, those who became master hunters prospered, whereas others did not.
As a species, the single most important evolutionary catalyst was our dietary transition from forager to hunter & gatherer. Through our ability to harvest wild game meat, our ancestors secured steady sources of nutrient rich foods, healthy fats, and vital proteins. No matter what your dietary preference is today, it's important to recognize that YOU would not exist if your forefathers were not skilled hunters.
In the spirit of consuming diets consistent with our evolutionary biology, we have proudly developed the first line of wild game products to be readily available for consumers. Not only does incorporating wild game meat into the EPIC product line adhere to our beliefs of ancestral health, but also expands the EPIC animal kingdom while increasing consumer accessibility to the incredible diversity of natures majestic bounty.
To embrace the act of being "conscious carnivores" we planned to kickoff the wild game launch with a truly EPIC 5 day hunting trip deep in the Colorado wilderness. Our small band consisted of Taylor Collins (Co-founder), Kirk Blanchard (Director of Operations) and a long time friend and bison rancher Brad Probst. Both Kirk and Brad are seasoned bow hunters who have a unique appreciation for nature and a deep respect for the meat they feed their families. Taylor is a long time land steward and outdoor enthusiast, but first time hunter. Although the final objective of our trip is to harvest an elk used to create EPIC's first wild game bar, the purpose is much deeper. We aim to ground ourselves physically and spiritually through immersion in nature. Connecting with a much larger world, we hope to activate deeply encoded genetics that heighten our own instinct and share a powerful experience that was the evolutionary foundation for our current existence. We embark on this journey with mindfulness, gratitude, and a desire to be compassionate carnivores. Here is our story...