Oddly enough, the roots of EPIC were planted shortly after Katie and I became vegetarians
A PERSONAL QUEST
Oddly enough, the roots of EPIC were planted shortly after Katie and I became vegetarians. We wrongly believed that a “clean diet” was plant based and in order to replenish our bodies after hard workouts, we consumed large amounts of soy and other highly processed proteins. To compound the stress we were putting on our systems, we followed the advice of sports nutrition “experts” and prescribed to a diet that was high in carbohydrates and low in fat. As a result, we were making ourselves unintentionally sick with gastrointestinal distress and a myriad of inflammatory ailments. Not knowing what to do, we decided to go vegan and when things got worse, we decided to follow a raw food diet.
EPIC IS BORN
Preparing healthy meals at home was a breeze, however we quickly realized there was a lack of conveniently packaged nutrient dense animal protein when we traveled, exercised, and worked. So, we set out to create the world’s first 100% grass fed meat, fruit, and nut bar. We call our product EPIC because it improves the lives of animals, regenerates our bodies, and helps heal the land. Due to an ingredient label unlike anything else, EPIC epitomizes real foods and will always be humane, pasture centered, and most importantly, delicious. May you fill your life with epic adventure and epic health!
“FEED OTHERS AS YOU WISH TO BE FED”
Unable to maximize our own vigor and wellness, we looked for answers in the whole foods consumed by our human ancestors. Within a week of adopting, what is now called, the “paleo diet” which emphasizes healthy animal fats, grass fed protein, and leafy vegetables, our bodies and minds radiated with exuberance. Through modifying the foods we ate, we reached exciting new levels of performance during competition as well as daily life. Within a few months Katie and I were stronger, faster, and leaner than we had ever been.
EPIC products are inspired by the simple yet powerful diets of our ancestors and consistent with our unique evolutionary biology. Throughout the majority of history, our species has evolved living active lifestyles and consuming a Hunter and Gatherer diet rich in high quality meat, wholesome vegetables, fruit, nuts and seeds. On the contrary, modern day diets of processed foods and excessive sugar, combined with sedentary lifestyles have pushed our physiologies dangerously far from their adapted environments. By looking to the diets and lifestyles of our ancestors, we believe that evolution has much to teach us about human optimization and healthful living. EPIC products are an expression of our evolutionary biology, and allow modern day omnivores to thrive consuming a wide array of nature’s bounties; just as mother nature intended.
EPIC Provisions snacks begin with a living animal. We believe that these animals should consume diets that reflect what they were biologically intended to eat. As a result, the beef, venison, and bison used in our products are 100% grass-fed. We also continuously strive to convert more ranchers to a pasture-based livestock model and, through our products, create financial incentives to help improve agriculture. Through our sourcing, we support organizations devoted to improving animal welfare standards, most notably through our collaboration with The Savory Institute.
Through our partnership with The Savory Institute, EPIC is committed to global large-scale grassland restoration efforts. We believe that ranchers who operate within a holistic context are positioned to create incredibly positive impacts on their local ecosystems as well as the world at large. When managed appropriately, animals can enrich the earth by aerating the ground, fertilizing the soil, and positively shaping landscapes. Through these biodynamic ranching practices, we are learning that healthy lands create wonderful habitats for native and migratory animals, effectively hold ground water, build topsoil, and sequester carbon from the atmosphere!
We call our company EPIC in honor of the great-tasting products we make. Our flavors are diverse and based on the unique tastes of our animals. Each product is further complemented by adding dried fruit, seeds, and creative spice blends. The end result is flavor-forward, delicious protein snacks that taste EPIC.
Want to experience the EPIC taste for yourself?