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Excited to chat with the founder of Picnik, Naomi Seifter.  Picnik began as an incredibly popular food truck in Austin, famous for their butter coffee and bone broth.  They’ve since expanded into a thriving full-service restaurant, and most recently, launched a bottled butter coffee product at Whole Foods! Many entrepreneurs dream of finding success with just one idea, Naomi’s somehow juggling the success of three!  In our conversation, her and I touch on…



  • How Naomi’s managed to create a wildly successful food truck, open a full-service restaurant, and a launch a beverage product nationally at Whole Foods
  • Overcoming every entrepreneur's absolute nightmare: being forced to pull out of a national launch
  • Creating a culture for your customers vs. creating a culture for your employees



For this week’s INSIDE EPIC we GET BAKED and go behind the scenes of our newest product launch EPIC Baked Pork Rinds!  Since it's the first ever Baked Pork Rind, we talk to our founder Katie about how we came up with this concept and she responds to some of the initial comments we’ve gotten about its Fat content.  We then talk to EPIC’s Eric Rasmussen, who led the development of Baked Rinds.  He gives us a behind the scenes look on how making Baked Rinds was different than traditional, we discuss some of the chemicals and products found in other rinds we refuse to use, and finally we chat about a major challenge he ran into during product development.

Finally, we tell y'all how you can win a Meatcast Tshirt this week AND bags of our new baked rinds, AND we finally address a serious topic plaguing the Meatcast.  

Relevant Links


Listen and Subscribe via iTunes: Link

Listen and Subscribe via Stitcher: Link

Stream the Episode: Link

Download as MP3 (right click and save as):  Link

Music By: Broke For Free and Blank & Kytt


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We are currently offering 25% off EPIC Animal Fats, Bone Broth, Pork Skins, and Topper Bits. Plus free shipping on any order over $20.00. The discount + free shipping are applied automatically at check-out.


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