Philosophy
NOURISHMENT
EPIC products are inspired by the simple yet powerful diets of our ancestors and consistent with our unique evolutionary biology. Throughout the majority of history, our species has evolved living active lifestyles and consuming a Hunter and Gatherer diet rich in high quality meat, wholesome vegetables, fruit, nuts and seeds. On the contrary, modern day diets of processed foods and excessive sugar, combined with sedentary lifestyles have pushed our physiologies dangerously far from their adapted environments. By looking to the diets and lifestyles of our ancestors, we believe that evolution has much to teach us about human optimization and healthful living. EPIC products are an expression of our evolutionary biology, and allow modern day omnivores to thrive consuming a wide array of nature’s bounties; just as mother nature intended.
Animals
EPIC Provisions snacks begin with a living animal. We believe that these animals should consume diets that reflect what they were biologically intended to eat. As a result, the beef, venison, and lamb used in our products are 100% grass-fed. Additionally, we are working to transition our bison supply chain to be 100% grass-fed. We also continuously strive to convert more ranchers to a pasture-based livestock model and, through our products, create financial incentives to help improve agriculture. Through our sourcing, we support organizations devoted to improving animal welfare standards, most notably through our collaboration with The Savory Institute.
Lands
Through our partnership with The Savory Institute, EPIC is committed to global large-scale grassland restoration efforts. We believe that ranchers who operate within a holistic context are positioned to create incredibly positive impacts on their local ecosystems as well as the world at large. When managed appropriately, animals can enrich the earth by aerating the ground, fertilizing the soil, and positively shaping landscapes. Through these biodynamic ranching practices, we are learning that healthy lands create wonderful habitats for native and migratory animals, effectively hold ground water, build topsoil, and sequester carbon from the atmosphere!
TASTE
We call our company EPIC in honor of the great-tasting products we make. Our flavors are diverse and based on the unique tastes of our animals. Each product is further complemented by adding dried fruit, nuts, seeds, and creative spice blends. The end result is flavor-forward, delicious protein snacks that taste EPIC.
