Skip to content


EPIC is committed to redefining what constitutes a "healthy snack" by sourcing meat from the finest purveyors possible. While "grass fed" and "organic" is generally synonymous with healthy and humanely raised animals, the EPIC team believes that these standards are only the beginning to a greater and more encompassing system that can create value and restore the land. In our efforts to provide consumers with the healthiest snacks possible, we strive to source meat from ranchers that we deem EPIC. In particular, we get most excited about producers committed to holistic land management practices, such as those advocated by the Savory Institute and Joel Salatin.

e95b7084f7d278c6625de7e23c7005e2Joel Salatin is undisputedly one of the most EPIC people on earth


One element of holistic land management includes rotational grazing in which ranchers carefully monitor the amount of time herds of livestock access plots of pasture. The alarming effects of overgrazing are a driving force in desertification and loss of nutrient dense topsoil. When the soil is depleted of nutrients, ranchers become dependent on routinely fertilizing the land with harsh and dangerous chemicals. These fertilizers do not add health to the soil and only further wreak havoc on all surrounding ecosystems.


A helpful video to explain the global effects of desertification and introduce Holistic Planned Grazing

Amazingly, when abused land is managed properly, the addition of livestock alone can reverse the effects of desertification and return grass to the barren landscape! It's amazing to observe fence lines between holistically managed land and neighboring lands to see the difference. The only thing separating the properties are a barbed wire fence, however they often look like different planets. The Savory Institute sponsors many large scale restorative projects and some of the results have been nothing short of extraordinary.

Screen Shot 2015-02-08 at 4.23.54 PMComplete transformation of the land pictured above with the reintroduction of livestock

Since 1975, USDA handbooks document a 50% drop in the amount of calcium in broccoli, a 88% decrease in iron content of watercress, and a 40% reduction in vitamin C in cauliflower. Another alarming result of topsoil erosion and poor land management is the relationship between soil health and the nutrient density of the fruits and vegetables that we love. When soil is depleted of its natural matrix of microorganisms, our food is depleted of vitamins and minerals. Since 1975, USDA handbooks document a 50% drop in the amount of calcium in broccoli, a 88% decrease in iron content of watercress, and a 40% reduction in vitamin C in cauliflower. Properly managed land is the only answer to rebalancing the innate nutritional gifts of our food.


Screen Shot 2015-02-08 at 4.24.13 PM
Nutrient dense vegetables and fruit need nutrient rich soil to grow


When land and livestock are holistically managed, pastures convert into brilliant ecosystems that are rich in biodiversity and create habitats for native and migratory animals. A simple way to evaluate the health of a ranch is by looking for biodiversity. If you notice monoculture grass and no birds, you have to ask yourself, would the livestock choose to be here if there were no fences? The answer is probably no. The EPIC bison ranch is an amazing place teeming with snakes, insects, coyotes, elk, hawks, and thousands of other organisms. Our bison are contained by mere 5' fences that they could easily leap over (bison can jump over 6 vertical feet from a standstill!), but they choose to stay because they have abundant water, healthy grass, and a thriving ecosystem.

[vimeo clip_id=80518559 width=800 height=449]

One of my favorite ranching videos of all time! A must watch!

Another powerful impact of holistically managed land is the unique ability of healthy grass to remove carbon dioxide from the atmosphere. The sequestrion of carbon from the air and returning it to the soil is a brilliant and relatively unknown feature of pastureland. Grasslands are the second most effective resource to carbon sequestration and can effectively reduce the acceleration of global climate change.

Screen Shot 2015-02-08 at 4.24.28 PMAlan Savory is the man who coined Holistic Land Management and a hero of EPIC

EPIC is committed to being a constructive part of changing the paradigm in which ranch land is managed. We will continue to seek partnerships with ranchers that we deem EPIC and reward them for their commitment to healing the earth. Producing the finest meat available is only achieved when livestock creates a net positive return on the environment. By supporting ranchers who practice holistic land management, consumers can feel that they are no longer doing "less bad", but actually "more good" for their own health, the lives of the animals, and the overarching ecosystem that we call home. Live EPIC, Eat EPIC.

Older Post
Newer Post
Close (esc)


We are currently offering 25% off EPIC Animal Fats, Bone Broth, Pork Skins, and Topper Bits. Plus free shipping on any order over $20.00. The discount + free shipping are applied automatically at check-out.


Age verification

By clicking enter you are verifying that you are old enough to consume alcohol.