Today we welcome our first-ever vegetarian guest: Nicolette Hahn Niman, author of Defending Beef. You read right — she’s a vegetarian defending beef consumption. Nicolette’s unique story and experience have made her a best-selling author and a renowned advocate for regenerative agriculture, with her writing featured in publications such as the Wall Street Journal and the New York Times.
Nicolette and I cover a ton of ground during our conversation, including:
- How a vegetarian ends up becoming an advocate for cattle ranchers, and why she’s chosen to remain a vegetarian
- Why it’s important to understand that beef isn’t bad for our health
- Debunking the most common myths around beef production and the harm is does to the environment
- A vegetarian ranks her meats!
For this week’s Inside EPIC segment, we take y’all to ROAM Ranch, as EPIC’s fiercest outdoorsmen lead our sales team on a hunt for Axis Deer. Trekking through thick brush before dawn, hoping to hunt and harvest a deer we’d all share for lunch that same day — not your typical sales meeting, eh? Afterwards, Katie and Taylor give us a tour of the ranch and lay out their vision for its future. The work happening there brings the EPIC mission to life, so we’re stoked to share this firsthand look at its progression!
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